PB3A

  For this PB, I have decided to use the research article “Evoked Emotions Predict Food Choices” as my scholarly, peer-reviewed, academic publication. This research article is about how people would often choose which food to eat based on their emotions rather than just mere liking. “Evoked Emotions Predict Food Choices” focuses on an experiment that tries to prove this theory by predicting which breakfast drink the participants would chose and then comparing it with the real results. It shows how evoked emotions better predict food choice than perceived liking alone. This article could provide information useful to people of all ages since it can explain someone’s eating habits. However, this research article may not appeal to a wide range of audiences. Since it is an academic, peer-reviewed article, it was most likely intended to appeal to educated scholars who are experts in this field. People from a younger and older audience wouldn’t be appealed to this certain genre of writing so it would have to be modified to their liking.
Younger audiences would be completely turned off from reading a scholarly, peer-reviewed article and wouldn’t even give it a second glance. There is a lot of text all crammed together in a long article. There isn’t any pictures or colors throughout the text. It may seem very boring and not very appealing. To attract a younger audience, I would turn this research article into a storybook. I would incorporate a story into this experiment to showcase the information. I feel like a story with fun characters in it would entertain a younger audience more. It would make it more interesting to read. I would also add more pictures and colors to the text to make it more visually pleasing. To make it easier to read, I would use vocabulary everyone can understand instead of jargon that only a certain group would know. A little humor to the story would also make it more appealing and entertaining to a younger audience. A younger audience would generally be more attracted to reading something that is a lot more interesting and fun. A storybook can be successful in changing a scholarly, academic journal into something younger people would be more interested in reading.
Similarly, this academic article wouldn’t be that appealing to an older audience either. An older audience wouldn’t be attracted in how long and in depth the article is. Older audiences tend to be busier, and have a family to take care of or work long hours. They would just want a quick, easy read so I would change this scholarly article into a news report that could be found on TV. This could be a 10-15 minute segment of a news channel to highlight the important information in the experiment. Older people tend to watch the news more often right when they get off of work in the evening. It is also a efficient way to get the information across. The older audience can just sit there and watch the news report. They would be more attracted to this medium because they can still do other things while watching the news report since they are very usually very busy people as mentioned before. A news report would be more effective in appeal an older audience than an scholarly academic journal.